This user has not added any information to their profile yet.
I started my career in the treatment room as a licensed Advanced Esthetician before moving into management roles, eventually overseeing clinics and teams in the aesthetics space. Along the way, I earned degrees in Marketing and Project Management, which gave me the foundation to merge my passion for aesthetics with my business skills.
Today, I run Aesthetic Marketing, a boutique agency specializing in helping medical aesthetics businesses—med spas, plastic surgeons, and providers—grow through innovative digital strategies and on-the-ground marketing support. Beyond marketing, I’m passionate about entrepreneurship, leadership, team building, and the personal growth that comes with business ownership. I love discussing both the practical strategies that drive growth and the mindset shifts that make entrepreneurship sustainable.
• Marketing trends and strategies that actually work in competitive industries
• The evolving world of medical aesthetics and beauty business innovation
• Entrepreneurship: starting a business (sometimes on a whim) and scaling successfully
• Leadership, team culture, and cultivating high-performing teams
• Personal growth and mindset as an entrepreneur
• How clinical experience informs business strategy in aesthetics
• Digital marketing vs. boots-on-the-ground marketing for med spas
• The realities of building and scaling a business in a niche industry
• Career transitions: from esthetician/clinic manager to agency owner
• Future opportunities and challenges in the medical aesthetics industry
1. How did your career as an esthetician and clinic manager lead you into marketing and entrepreneurship?
2. What makes marketing for medical aesthetics different from other industries?
3. What digital strategies are working best right now for med spas and plastic surgeons?
4. Can you share an example of a “boots-on-the-ground” marketing tactic that delivered big results?
5. What were the biggest challenges you faced starting your business, and how did you overcome them?
6. How do you cultivate a strong team culture in a growing company?
7. What leadership lessons have you learned from managing both clinics and your own business?
8. How do you balance creativity and compliance in a regulated industry like medical aesthetics?
9. What advice would you give to other entrepreneurs thinking about starting a business in a niche field?
10. Where do you see the aesthetics industry heading in the next 5–10 years?
I am new to podcast appearances, but I bring extensive speaking experience from industry trainings, client presentations, and team leadership in the aesthetics and marketing space.
I actively share podcast appearances across my social media platforms (Instagram, LinkedIn, and Facebook) as well as with my professional network in the aesthetics and marketing industries. I also highlight them in my email newsletter and client community, giving the episode strong visibility to a wide audience of entrepreneurs, business owners, and medical aesthetic professionals.