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It might sound crazy but I am passionate about LinkedIn. I’m the author of LinkedIn Profile Optimization For Dummies as well as a bunch of other books on LinkedIn. I am the pioneer of LinkedIn Profile Optimization and founded the very first LinkedIn profile writing service back in 2009. My company, Vision Board Media works with executives, entrepreneurs, and professionals from all over the world. Back in 2009, it was just me; we now have over 40 writers.
I speak all over the country on the topic of LinkedIn and how it relates to personal/professional branding, job search, sales & prospecting, and thought leadership.
LinkedIn Profile Optimization
Professional Branding / Executive Branding
Online Reputation Management
LinkedIn used to be considered a place to post your resume but it has changed and evolved overtime. What is today’s LinkedIn all about?
Who should be on LinkedIn and why? What are some of the benefits of creating a LinkedIn presence for individuals and businesses?
There are plenty of benefits for professionals using LinkedIn, but what would you say are the primary benefits from a INSERT AUDIENCE TYPE perspective?
At this point, what does it say about a professional if you go to look them up on LinkedIn and you find out they don’t have a page?
What are some of the common mistakes people make in writing their profile?
What are some of the ways we can use LinkedIn beyond having a profile and maybe a business listing?
LinkedIn offers both free and paid accounts – what are the pros and cons?
Are there particular fields or industries where having a LinkedIn strategy is a must? What about any that would be out of place on LinkedIn?
So many people find social media activity so overwhelming. The major platforms are all so different. Could you suggest a manageable way to approach working with LinkedIn to get the benefits without spending all your time on it?
People tend to think of their LinkedIn as a personal experience, but what about company pages? Is it important, whether it be from the employee’s or the employer’s perspective, to make sure that there is a sort of unified look to the pages of colleagues in a company?
And a slew more!!!!
Who should I connect with on LinkedIn?
Should I connect to people I don't know?
What's the point of having a large network on LinkedIn?
How often should you update your LinkedIn profile?
What is a LION?
Should I only connect with people I know?
Should I pay for LinkedIn?
Should I connect with a competitor on LinkedIn?
What's the point of these darn endorsements?
How can I get people to recommend me?
Is the free version good enough or should I upgrade to a premium LinkedIn account?
Should you document in between, stop gap jobs on your LinkedIn profile?
Industry Careers For PhDs
Podcast featuring Donna Serdula, LinkedIn Expert
The Focus Group with Tim Bennett and John Nash
LinkedIn expert Donna Serdula shows you how to tune-up your LinkedIn Profile
Tom Curran Show
Tom Curran with Donna Serdula, Learn all about LinkedIn
Hoffeld Group Podcast
Conversation with LinkedIn Expert, Donna Serdula
Commercial Real Estate Show, with host, Michael Bull
Powerful LinkedIn Business Strategies
School for Startups Radio Show
Guest Expert, Donna Serdula
Occupational Olivia Podcast
Crack the LinkedIn Code: Learn How to Get Noticed and Open Doors For Your Career
LinkedIn Followers: 29,842
Twitter Followers: 45.6K
I am active on both LinkedIn, Twitter, and Facebook with an extensive network on each. I am always happy to market your podcast to my network. Typically I begin marketing a week out and will send out 1 or 2 tweets per day leading up to the podcast. Once the podcast is live, I’ll tweet about it several times a day for a week or two and will continue to tweet out links occasionally for the long term.