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As founder and president of ROAR, Gary Schneeberger draws on his executive and executional experience in entertainment, ministry and media to help individuals and organizations engage audiences with the boldness and creative clarity that ensures they are heard. The ROAR team has earned clients coverage in hundreds of local and regional news outlets, plus national platforms from The New York Times to USA Today, Time to Sports Illustrated, NPR to the BBC and every major broadcast and cable TV network in your channel lineup.
He has advised Hollywood studios (Universal, Warner Bros., 20th Century Fox), television networks (USA, History, The CW), global ministries (Focus on the Family) and publishing houses (Simon & Schuster). He has counseled and created communications platforms for authors, experts, speakers, coaches and consultants of every conceivable stripe, from some of the biggest names in movies and TV to true mom-and-pop shops.
His best-selling book, BITE THE DOG: BUILD A PR STRATEGY TO MAKE NEWS THAT MATTERS, has been hailed as "helpful and hilarious," "a must read" and "smart, clear, cogent, actionable and always thoroughly entertaining."
* I have coauthored three critical film study books: THE FILMS OF BRUCE WILLIS (BearManorMedia, 2023), FRANK SINATRA ON THE BIG SCREEN (McFarland & Co. Publishers, 2022) and FROM CONNERY TO CRAIG: THE JAMES BOND FILM SERIES (BearManor Media, 2022). My best selling book, BITE THE DOG: BUILD A PR STRATEGY TO MAKE NEWS THAT MATTERS (Niche Pressworks) was published in 2018.
* How the mediasphere is like a Las Vegas casino buffet – and how you can always fill your plate
· The secret to making sure you, not the reporter, are in control of every interview you do
· What “fake news” really is, how to spot it and how to avoid it
· Why “spin” is a PR swear word, and “framing” is the essence of the art
· The critical thing all newsmakers have in common with Starbucks, Hilton, Toyota and any other brand they can name
· How even mistakes like the whopper I made in a CBS Evening News interview can be survived (you have to see and/or hear it to believe it)
· Why rerelevance may not be a word, but it must be every would-be newsmaker’s goal
* Was Frank Sinatra a good actor? (The answer is not as simple as "yes" or "no.")
* Do all the James Bond films from Sean Connery to Daniel Craig represent a single narrative arc?
What's the purpose of public relations?
* Can't I just get media attention myself?
* Why do you say that everything you know about PR you learned from Steven Seagal?
* What are the media really like?
* What PR advice would you give President Trump?
* What's the best way to get a journalist's attention?
* What are common mistakes people make when talking to the media?
* Why is it important for a business to have a crisis communications plan?
* You were a journalist for 15 years. How does that help in your PR work?
* What's the biggest mistake people make in trying to get media coverage of their business or brand?
Eternal Leadership Podcast
Brand Journalism Podcast
Daily Oklahoman: "Bite the Dog: Buy This Book, Learn PR
The Christian Post: President Trump's PR is Not Our PR
TownHall: Viral Nasty Obit a Lesson in How to Better Communicate
The Bipartisan Press: Is It Ever OK for Politicians to Swear?
Confident Communications Podcast: Man Bites Dog PR: Taking Charge in the Digital Age
Master Leadership Podcast
Breakaway Wealth Podcast: Standing Out in Your Interview
Townhall: Hallmark Shot Itself In the Foot With Its Own Gun
Via social media and by leveraging them to generate more PR opportunities for my brand and my business. As an added bonus, I can offer up appropriate members of my client roster as guests -- I can be a 2-for-1.