This user has not added any information to their profile yet.
I started my first copywriting agency in 2008... but I was taught the same thing every other copywriter learns - to use templates and tricks to manipulate the reader into buying.
After 6 years of this, I was completely burnt out on all the manipulative sleaze and cookie-cutter copy. So I spent 18 months creating a new approach to copywriting that fueled sales for "brandpreneurs" (coaches, consultants, authors, speakers, etc.)... by creating authentic relationships instead of strong-arming them with cheap sales tricks.
Today, I have a 6-month waitlist for new clients... and (at the request of brandpreneurs who didn't want to wait that long), I've created training systems to empower them to write their own relationship-based copy. So they get the sales and client loyalty they've been missing... without feeling like a used car salesperson.
These are just a few of the topics I speak about most often:
"Your Buyers are Partners, Not Prey"
"Beyond the Avatar: 3 Simple Ways to Quickly Find Out What Your Buyers are Really Thinking"
'Your 'About Me' Page Isn't About You"
"Why You're Your Own Best Copywriter"
"The Intersection: Storytelling That Actually Works"
"The Luxury C.A.R. Method for Creating Powerful Brand Messaging"
How can you align your messaging with your prospects "inner narratives?"
How can you persuade without false scarcity tactics and other sleazy marketing tricks?
What's so important about a well-crafted "About Me" page?
How can I create powerful marketing copy if I'm not a writer?
How can coaches/consultants/brandpreneurs use effective storytelling to grow their fan base?
Should coaches hire a copywriter instead of doing it themselves?
How can brandpreneurs really know what their ideal buyers are thinking?
What's the secret to writing an effective sales page?
How can brandpreneurs use marketing copy to increase loyalty and repeat purchases?
How can marketing copy help brandpreneurs stand out in a crowded niche?
I'll be promoting to my Cage-Free Marketing Copy Facebook page (15,890+ followers) and my Sales Copy Academy Facebook page (8,450+ followers). My business partner will also promote on his Unleash Your Legendary Facebook page (21,326 followers) and on his nightly All-Natural Being LIVE show, which livestreams on FB and Youtube, with replays on Spotify, IHeartRadio, iTunes, etc.