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Stacy Jones is the CEO and founder of Hollywood Branded, a Los Angeles influencer marketing, branded content and product placement agency established in 2007, and host of the podcast Marketing Mistakes (& How To Avoid Them). Stacy has over twenty-three years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands, including BlackBerry, Bumble, Canadian Club, Lacoste and Pilot Pen.
Acknowledged as an expert in the field, she has appeared on the BBC, CNN and MSNBC; spoken at conferences around the globe; and been featured in dozens of media outlets, including Forbes, Advertising Age, Hollywood Reporter, and The Financial Times.
In fact, you have likely read or heard Stacy’s name recently after she and her agency experienced their own moment of fame when they went viral around the world – amassing over 4 billion media impressions digitally, in print and on TV in every country around the world, earning the agency over $65 million in media value. This all occurred after Stacy was interviewed by Market Watch, CNBC, Business Insider and Money regarding the potential product placement costs, and the PR value Starbucks received, from being mistaken for a cup seen in Game of Thrones. Not only did Starbucks go viral - Stacy and Hollywood Branded did too.
Stacy received a BFA in Theater Production & Scenic Design from the University of Arizona – which provided the perfect launchpad to have her help bring the worlds of productions and brands together.
Influencer Marketing
Product Placement
Branded Content
PR
Plus:
Women in business
Entrepreneurship
Leveraging PR for your business
Cyber fraud - we lost everything in less than 20 minutes thanks to a bookkeeper falling for an email spoof spam, and I'll share what to watch out for, and how we came back bigger and stronger
Keeping employees motivating and creating a positive work culture
Questions To Ask Me
Anything you can think of! But if we are specifically chatting on influencer marketing, then how about:
Biggest mistakes brands make when approaching influencer marketing
How to determine costs for a single post or campaign
How to safeguard the partnership
Figuring out the best influencer for your brand
If talking product placement in movies and TV shows... same questions!
Biggest mistakes brands make when approaching branded content marketing - specifically product placement and integration
How to determine costs
How to safeguard the partnership
How content and brands can best partner together
Dozens and dozens of publications over the years: BBC, CNN , MSNBC, Wall Street Journal, Forbes, Sun, The Globe, Advertising Age, Yahoo! Celeb, Hollywood Reporter, The Financial Times, Market Watch, CNBC, Money, Business Insider and more.
Podcasts like 20 Minutes of Influence, BBC's The Food Chain, Uncommon Life Project and more!
See more at: http://hollywoodbranded.com/press
LinkedIn (mine - over 8,000 followers, my company's, over 2,000 followers), Facebook, Twitter, our website...