I’m excited about our latest The Podcast Guests Show episode with Colin Gray. We talk about content stacking and building an audience for your show.
Or listen on Apple Podcasts:
Colin Gray is the founder of an excellent podcaster resource, The Podcast Host. He is also founder of Alitu, an app for recording and editing podcasts.
A lot of people go about building their podcast audience backward. They start a podcast and hope people will find it and listen to it.
But listening to a podcast is a big commitment. People won’t click play and listen for a half hour unless they’re sure they’re going to get great content.
That’s where the idea of content stacking comes in. Content stacking not only helps you create more content out of each podcast episode, but also capture a wider audience.
In addition to creating a podcast episode, you can create a blog post, video, and social content around the episode.
This does two things.
First, it gives you more content out of the effort of creating the podcast episode. Second, it provides more onramps for people to become interested in you and your podcast.
Blog posts can be discovered on Google. Videos on YouTube. Podcasts? Discoverability is bad.
In addition to better discoverability, blog posts and videos are less of a commitment for people who view them. Once they read these, they might be intrigued and trust that you’re a good source of information. Then they’ll make the commitment to listen to your podcast.
Many people think of their podcast as the introduction to their audience. The thing that will capture someone’s attention and make them a fan. It might actually be the opposite.
This is a compelling episode for podcasters. Enjoy!
Further reading: content stacking