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With her business, Media Maven, and her podcast, Become a Media Maven, Christina Nicholson is a TV host who helps bloggers and businesses grow by reaching thousands, even millions, of their ideal customers or clients in minutes instead of months through the power of traditional and new media without spending big bucks on advertising.
You can still see her in front of the camera as a host on Lifetime TV, in national commercials, and read her work online in Huff Post, Thrive Global, Inc. Magazine, and Fast Company.
Christina also has a local lifestyle and family blog, Christina All Day. She lives in South Florida with her husband and two young children.
Anything under the owned media and earned media umbrella
- creating content to build an audience and not directly sell your product
- building a personal brand so you're known, liked, and trusted before you have a conversation with a prospect
- giving the media what they want when they want and not being overly promotional to get coverage
- behind the scenes of the TV news industry
- behind the scenes of the online contributing space
1. When is someone ready for media coverage?
2. How hard is it to get?
3. How do you get it?
- where do you pitch?
- how do you find the contact information?
- how do you pitch?
4. Can you share a specific example of how someone starting out got media coverage?
5. What should you have in place before you try to get media coverage?
6. How do you profit from the publicity?
7. Why aren't more people doing this?
8. What about press releases? Are those still relevant?
9. How does influencer marketing fit into all of this?
10. What if we don't want the attention personally, but we want our business to profit?
Epic Success Podcast
If you want to become a Media Maven, click here and listen to Dr. Shannon Irvine and me dish on doing what it takes.
Boss Mom Podcast
I'm so grateful to be back on the Boss Mom podcast with Dana Malstaff for the second time... and right before the 3rd Boss Mom Retreat. For more on how to boost your authority and build a larger client base using media appearances, click here.
Fit Small Business
In this article, I'm joined by 24 others who share tips on to grow your email list. Click here to read them all.
Build Your Network Podcast
I had a great time chatting with Travis about using media to grow your network. Listen to the episode I'm in on Build Your Network Podcast.
Smart Passive Income with Pat Flynn
I am so grateful to be invited back to the SPI podcast AGAIN! This time, we're talking about how you can earn PR for your brand... at any level. Click here to listen.
In this MuckRack article, I'm talking about traditional media and we need to evolve in earning it since the industry is evolving.
I'm honored to be featured in this issue of Voyage Miami. Click here to see it.
I'm grateful to be one of 59 "women in journalism" mentioned in this article in Thrive Global.
When a writer at Spin Sucks asked me what my biggest marketing challenge was, I answered (along with a few other marketers). See what we had to say by clicking here.
I Will Teach You To Be Rich
It's an honor to be featured on Ramit Sethi's I Will Teach You To Be Rich website as an entrepreneur earning six-figures a year and sharing some insight on how I am making it happen. (Scroll down to step 3 to see how I turned a side hustle into a thriving business.)
Video marketing is everything and will get even more popular in 2018. Here, I'm quoted with 23 others on the topic of using video effectively.
Business News Daily
The day this article was posted, I did a Facebook live. A few hours later, I was quoted in Business News Daily about Facebook live.
Duct Tape Marketing Podcast
Listen to my chat with John on the Duct Tape Marketing podcast here.
I'm so honored Muck Rack named my blog, on this site, as one of the top 25 must-read public relations blogs! Check out the entire list right here.
Unstoppable Success Radio
I had so much fun talking with business coach Kelly Roach on her podcast, Unstoppable Success. Click here to listen!
How to Get More Positive Reviews
If you're looking to beat Yelp's filter and get more positive online reviews for my business, click here to read my tip and 110 others.
Social Media Don'ts Your Business Might Be Doing
If you're in business, you need to be on social media. That's step one. When some businesses try to do more, they fail. Click here to read my tip and others on what you should NOT do.
Why Working from Home is the Holy Grail of Productivity Hacks
In Best Life, I'm sharing why I love working from home and get so much more done staying put. Check out my hack and how other business owners make it work here.
59 Entrepreneurs Share their Best Tip on How to Start a New Business
I was lucky enough to be included in this article about how I started my own business. Click here and scroll about halfway down to see not one, but TWO of my tips.
Earning Media Exposure to Grow your Business with PR
The Catch 22 of business growth stems from the fact that you need exposure to make it happen, yet it’s tough to afford a PR professional until your business has grown to a certain level. On the Better Biz Academy podcast, I talk about how it's possible to earn publicity on your own.
Why your Business MUST Focus on PR
Listen to my discussion on Standout with Cheryl Tan about the right way and the wrong way to capture the attention of journalists... and learn why good PR is essential.
How to get Local and National Media Coverage for your Business
Speaking your brand is so important. What's speaking your brand and how do you do it? I'll tell you in this podcast episode, Speaking your Brand with Carol Cox.
How to do PR on a budget
In this Entrepreneur Decoded podcast episode, I talk about how anyone, with any budget, can handle their PR. Listen to my conversation with Siimon Sander here.
27 Passive Income Ideas from the Pros
43 Influencers Share their Best Networking Tips
I'm honored to be included in this round up with some other influencers I admire. Here, you will understand why I don't see competition, only collaboration.
How to get Free Publicity for your Business: Tip from a PR expert
In this article published in Boss Babe, I break down how you can earn publicity for your business. You don't need to pay someone to do it. You can do it yourself if you know what to do.
How to Distinguish Fake News
It's a hot topic today and I'm giving my two cents here along with six others. If you want to know more about "fake news" scroll down and check out my viral article on How "the media" REALLY works.
New to Running your own Business? Advice from Small Business Owners
I love all of the tips in this is Business Magazine article. By being mentioned in this article, I am practicing what I preach, PR. My tip - be your own client.
How "the media" REALLY works
This was a guest post originally published in the Huffington Post, then shared on Muck Rack about my experiences working in the media and why I think "media experts" online look, well... uninformed. Love it or hate it, here it is.
The Art of Reputation Management: What Retailers need to know about PR
In this Shopify article, I offer my two cents and share a template for retailers working on their first press release to earn publicity.
Social Media Marketing: Everything you need to know to win more customers
This is a great article I'm mentioned in Manta about the ins and outs of building and growing a social media campaign.
The Boss Mom Podcast
I had a blast chatting with my friend Dana Malstaff about why and how small business owners can earn media exposure without paying big bucks to a PR firm on one of my favorites - the Boss Mom podcast. Listen to episode 159 here!
EOFire with John Lee Dumas
In episode 1553 of EOFire, I IGNITE with JLD and it's all about earning publicity. Yes, you can do it!
10 Expert Tips to Making 2017 the Most Productive Year yet
I've written a few article for Fast Company as a contributor, but in this article, I'm sharing my best productivity hack with nine others.
Smart Passive Income with Pat Flynn
Smart Passive Income with Pat Flynn is the first podcast I ever listened to. I listened to it before I even started my business and now I'm joining an INSANE list of other entrepreneurs who have appeared as guests on his show. Click here for more on the public relations industry and how business owners can earn media exposure for their brand.
30 Entrepreneurs Explain How They Use Their Blog For Business
My tip was mentioned in the #1 spot of this article. My personal advice: I use my blog for fun… and to help with my business. I don’t want it to be all business all the time because that won’t appeal to most people. To read more, click here.
Award-Winning TV Reporter Launches PR Firm from her Home Office
I'm very honored Home Business Magazine not only profiled me, but also put me on the cover of the magazine! Check out the article online here.
Forbes: 5 Things You're Doing Wrong With Press Releases
Because I spent a decade throwing out press releases after reading the first few words, I had to weigh in on this one right? Again, my tip mentioned first in the full article you can read by clicking here. Learn a lesson from this and make sure you only send press releases to journalists who cover your industry (and your geographic area). It's important information people!
10 Facebook Tips for Creating Posts with High Engagement
Yes, likes are great... but engagement is better. My tip - ENGAGE! See more on that, and read nine more tips from other social media experts here.
The Marketers Speak: 42 one-liners and quick tips from top practitioners
There are TONS of marketing methods - what works, what doesn't. This article gives you a bunch in a condensed form. It's perfect! Mine - just three words at #12.
44 Thought Leaders Reveal Their #1 Tools Automated Marketing Efforts
When there is so much to do in so little time, you need some automation, right? I am one of 44 weighing in on today's tools here.
18 Insider Social Media Engagement Ideas From the Pros
Take a look at these ideas that will help you connect more with your customers and clients online. My tip is about the accessibility to feedback.
10 Ways to Network like a Boss
If you want to get ahead in this world, you have to network as mentioned in this Time article.
Job Interview Q&A for the Position of Digital Marketing Manager
It's a job almost every business that has an online presence has to fill. And yes, as you will read here, it is a lot more work than one may think.
Over 30 Entrepreneurs Explain Social Media Etiquette
Social media is huge for people personally, but it's also just as big for businesses as well. So, where do you draw the line between the two? Here are some tips from 30 professionals in the business. See mine at #27.
4 Warning Signs it's Time to Break Up with Your Boss
Sometimes, employees get burnt out. They work too much, don’t get enough time off, and they’re left feeling completely drained—and eventually, they’re ready to quit. Here are four warning signs it's time to break up with your boss. Mine: You can't get a raise.
11 Solid Tips for Effective Twitter Marketing from the Pros
Twitter is an extremely active platform, so it's important to make sure your tweets are noticed. Check out my tip at #7 in this blog post.
4 Small Business Owners Tested Social Media Customer Retention Strategies
For a small business owner, social media gives you a way to re-engage past customers and bring them back for more. But there’s an art to sharing exactly the right kind of content in the right way, at the right time. Click here to see all the strategies. Mine is #1!
Behind the Business with Email
Email marketing is a big part of getting the word out about you and your brand. Here's an interview featuring my take on it.
5 Ways Social Media Accounts Hurt Your Career
Social media is a big part of many people’s lives, and it can be a great tool to help build and maintain relationships, and for general self-expression. However, social media can easily lend itself to blurring the line between users’ personal and professional lives. Check out my take on what could beconsidered an offensive post here.
21 Insightful Tips to Drive Traffic to Your Website
I love all of these tips on how to get more eyes on your site. My tip = blogging. Click here to see all of the tips and why I think blogging helps you.
Why this PR agency owner despises press releases
Because I've been on "the other side" of things, I have a different view on press releases than many other PR agency owners. They have a time and place, but it's not that often. Click here to see what I mean in Ragan and in PR Daily - a couple of my favorite industry sites.
Spotlight on Mom Talk Radio
Click here to listen to my chat with host Maria Bailey as we talked about being a mom and an entrepreneur.
26 PR experts reveal their secrets for handling a media crisis
In a crisis? Click here to see my advice, and the advice of 25 others, for when you find yourself or your brand in a pickle.
Spotlight on Christina Nicholson in the Motivated Millennial
If you want to learn more about me and my business, just click here!
How to Promote your Business to the Media
I teamed up with Melinda Emerson, also known as the Small Biz Lady, to help small business owners earn media exposure. Click here to read the full article.
I have an email list of a few thousand and a social media following of 50,000+.
I understand the importance of exposure and do PR on my PR.