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Jen McFarland, the host of The Third Paddle Podcast, has spent over 10 years as a business analyst and growth strategist. She lived and worked in Kazakhstan for two years where her experiences made here a champion for equity, human rights, and cultural competency.
Jen’s goal is to help women and people of color build sustainable businesses positioned for expansive growth. Her strategies and tactics guide clients to navigate change and uncertainty gracefully while staying in alignment with their 3-5 year business goals.
Where You Can Learn More
My podcast, the Third Paddle with Jen McFarland, is a weekly show that explores transformational journeys, women's issues, and equity. Your path may not be clear. One thing I know. We are all connected. When you get stuck in sh*t creek, sometimes you need a little help. A third paddle to get you out. Don't worry, that's why we're here.
My blog is a platform for building confidence around change, leadership, mindset, and equity - tools and strategies to help businesses grow.
Jen's Picks is a list of recommended small business growth tools. I created it based on my consulting work to help curb the misinformation passed around when stressed out small business owners crowdsource for answers on social media.
I love three things: learning, listening, and being of service. They’re the backbone behind everything I do. I'm also a nerd. Weird as it is, leadership, mindset, and change seem to be where I geek out the most.
For over 12 years I've evaluated business problems and provided simple, powerful solutions. I've worked on 7-figure projects and helped solopreneurs thrive. Want to streamline processes? Reduce data entry time? Get programs to talk to each other? Find the best industry-specific tools? You've come to the right place.
I love solving problems. It's my superpower. And for many business owners getting the right tools and strategies to support their business really stresses them out.
But that's not the whole story. Because technology is so important to business growth, some business owners give it too much power (or hand over the keys to their service provider).
I help business owners strengthen their leadership and mindset around projects, change initiatives, and tools and apps so business owners can focus on clients and family time.
Business growth tools for small business / new business
Change; navigating uncertainty
Women in Tech
Third Paddle Podcast