I got tired of dude-bros mansplaining tech to my business-owner girlfriends, depositioning them, and taking advantage of them.

Not all guys are like that. Not all techies are like that. I'm here to show there's another way.

Where You Can Learn More

My podcast, the Third Paddle with Jen McFarland, is a platform for guiding women entrepreneurs through the business rapids with humor, banter, and fun while helping you get unstuck so you can focus on growth. 

My blog is a platform for building confidence around project management, change, leadership, mindset, and authenticity - tools and strategies to help businesses grow.

Jen's Picks is a list of recommended small business growth tools. I created it based on my consulting work to help curb the misinformation passed around when stressed out small business owners crowdsource for answers on social media. It doesn't replace my consulting work, which takes more factors into consideration (e.g., the market, industry, budget, and ideal customers) but it does give a novice DIY-er a valuable resource. 

About Jen

I love three things: learning, listening, and being of service. They’re the backbone behind everything I do. And weird as it is, technology seems to be where I geek out the most.

That said, I love tech but you won’t get tech talk. You get it straight, in human terms.

I'm a systems thinker with a master's degree in leadership and management. I’m a former warehouse worker, radio DJ, artist, graphic designer, Peace Corps Volunteer, nonprofit manager, business systems analyst, and public service executive. My diverse background gives me the unique ability to look at problems holistically. 

I love solving problems. It's my superpower. And for many business owners getting the right website and tech tools to support their business really stresses them out.

But that's not the whole story. Because technology is so important to business growth, some business owners give it too much power (or hand over the keys to their service provider). I help business owners strengthen their leadership and mindset around tools and apps to put technology in its place as a supporting function of your business. 

Bottom line: taking action must make sense for business growth while keeping you in the driver's seat.

I find it really hard to solve problems if we’re being serious all the time. So be forewarned that I love coffee, my goofy dog, and I crack jokes to lighten the mood (you don’t have to laugh at them, but you gotta appreciate the humor!). I sometimes wear cowboy boots, and I always keep a Mariners jersey tucked away in my bag (for baseball-related emergencies).