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Kris Ruby is the CEO of Ruby Media Group, an award-winning Public Relations and social media marketing agency that helps companies leverage the power of content marketing to increase exposure. Ruby is a sought after digital strategist and consultant who delivers high-impact social media training programs for Executives. Over the past decade, Ruby has consulted with small to large scale businesses including Equinox and IHG Hotels to name a few. Ruby has led the social media strategy for Fortune 500 Companies as well as private medical practices. She is a seasoned social media strategist with 10+ years building successful brands. Ruby creates strategic, creative, measurable targeted campaigns to achieve an organizations strategic business growth objectives. She is a trusted media source and frequent on-air commentator on social media, tech trends and crisis communications. She frequently speaks on FOX News, CNBC, Good Morning America and countless other networks. Kristen is at the epicenter of the social media marketing world and speaks to associations leveraging social media to build a personal brand. She also presents social media workshops for CEO groups to empower business owners to utilize social tools for their networks. Kristen was honored by Columbia University’s Business School to lead a social media workshop for its alumni organization and was chosen to speak on personal brand authenticity at Microsoft. Kristen graduated from Boston University’s College of Communication with a major in Public Relations. Kris was a columnist for The Observer and covers social media marketing and tech trends. She is also a founding member of The Young Entrepreneurs Council.
About Ruby Media Group
Ruby Media Group helps companies increase their exposure through leveraging social media and digital PR. RMG conducts a thorough deep dive into a companies brand identity, and then creates a digital footprint and comprehensive strategy to execute against. Specialties include content creation, strategic planning, social media management, and digital public relations. RMG helps clients shine in the digital space by extracting their strengths, developing story ideas, and crafting compelling news angles to ensure journalists go to their clients first as story sources and thought leaders. Ruby Media Group creates strategic, creative, measurable targeted campaigns to achieve your organizations strategic business growth objectives.
What makes me a good match for your audience?
Public Relations & Media Relations
Why PR is critical for Personal Branding
The Politics of Social Media & Big Tech
PR For Doctors: How earned media can build your medical practice
How to Get on TV & how to get quoted in the media
Section 230 of The Communications Decency Act & the Social Media Executive Order
Cancel Culture and Brand Activism
How to Secure earned media coverage for your business (and the difference between advertising and PR!)
The new pitching requirements of journalists (and why phone interviews and desk sides are becoming a thing of the past!)
The #1 rule of replying to queries that will secure you thousands of earned media impressions (if you follow it!)
PR Firms- How to spot a real firm from a fake one in the age of influencer marketing & red flags to avoid
Branding/Marketing/ Social Media
#1 Business Growth Strategy— Building a personal brand through thought leadership/ PR
How to become a TV commentator — Media training tips
How to Make Content Marketing work for your small business to increase inbound lead generation
*I am open to being a guest on business podcasts. Ideally your audience is other business owners in a B2B space.* For example, you have a:
Marketing/ PR focused podcast
*If you send a podcast booking request, please *no not* ask if you can pick my brain for free for an hour as a guest on your show. I am interested in being a guest on podcasts where it is a knowledge share and a value for your audience- but not free consulting sessions. Thank you for your understanding *
Open to being a guest on podcasts that:
Have a website and show notes
*will not sign guest appearances that ask me to sign my rights away and/ or the ability to turn the podcast episode into paid content for your site/ book/ insert here... sorry!
Why are DIY PR courses a total waste of time and money?
Do you think people can “learn” to do their own public relations without hiring a PR firm?
How can you evaluate the results of a PR campaign?
Why is personal branding important in a PR campaign?
How can you utilize social media to get the maximum exposure of earned media mentions?
What is the #1 PR mistake companies make?
Why big PR firms seldomly deliver results that smaller competitors can at a fraction of the cost.
How do you get quoted in digital media outlets?
Do free media query services really work?
How do you position PR placements to build a brand?
How do you get booked on TV?
How do you craft a pitch that gets the attention of journalists?
What are 3 ways Entrepreneurs can prepare for (and get booked on!) TV ?
Why is Ego-Driven PR NOT a sustainable strategy for entrepreneurs?
E-A-T for PR: What is it and why does it matter?
Things you can't ask me about:
My personal life
I am interested in sharing actionable, growth driven tips with people. I am not interested in discussing my life story. Happy to be a guest as a subject matter expert, but I prefer to speak about subject matter expertise, and *not* about myself.
I have been on national TV outlets more than 150+ times as a TV commentator discussing social media and tech trends. You can view all of my national TV media appearances here. You may have seen some of my previous segments on Fox News.
Click here to see some of my FNC Segments https://www.krisruby.com/reel
Other interesting facts:
I wrote an article for Observer called 21 Things to Know Before Dating a PR Girl that went viral.
Inbound Success: How to use Public Relations with Inbound Marketing
Predictable B2B Success: How to drive marketing results with a PR plan
Focus is Your Friend: How to Know When You Shouldn't Hire a PR Firm
The Kingsley Grant Show: Corporate Social Responsibility PR & CEO Activism
Dr. Darian Podcast: PR for Doctors with Kris Ruby
What you’ll learn about in this episode:
Kristen’s article “Top 10 Signs You Shouldn’t Hire a Publicist”
Why a publicist cannot get you instant, overnight results
Why you shouldn’t hire a publicist if you don’t want to do any work
Why you need to dedicate the time to do the thinking required for thought-leadership PR
The unrealistic expectations placed on outsourced PR that isn’t placed on in-house PR
Why you shouldn’t do PR because you want to be famous
Why PR cannot solve inherent business issues
Why you have to be willing to drop everything when the media contacts you
Other places I’ve been featured
SOCIAL MEDIA & THE WORKPLACE
FEATURE ARTICLES: KRIS RUBY (ENTREPRENEURSHIP)
SOCIAL MEDIA & SOCIETY
BRAND ACTIVISM/ CANCEL CULTURE:
PERSONAL BRANDING/ BRAND MARKETING:
CULTURAL TRENDS / LIFESTYLE:
SOCIAL MEDIA & RELATIONSHIPS
PR CAREER ADVICE FOR STUDENTS:
Observer Column Contributor 20+ columns on social media & PR
Feature Interviews in Print
Bedford Magazine - Ten Minutes with Kristen Ruby
Social Life Magazine- PR Powerhouse Ruby Media Group Expands to Wall Street
In Touch Weekly- Stars Cash In- What The Bachelorette Earns on 1 Instagram Post
Lists/ Honorable Mentions/ Awards
You want great content and to grow your audience. I can help with that
Combined Total Reach:
Kris Ruby/ Ruby Media Group:
Followed by 2,494
FB fan page (Kris Ruby) 4,018
FB business page (RMG) 5,514
Kris Ruby 7,096
RMG 718 followers
Kris Ruby 5,164
Ruby Media Group web site (High Domain Authority) will share podcast links on relevant blog posts
+ IG Stories
My Podcasting Equipment:
Studio set up:
I will deliver superb audio quality as a podcast guest on your show.
My podcast equipment includes:
*Heil PR 40 Microphone
*Recording space- private office
Promos for audience:
Can offer 2 free e-books to audience on PR/Social Media plus links to new blog posts that tie into podcast topic
Pre- Interview Documents:
Dropbox with high-res photos
Bio (short and long form)
Sample questions/ FAQ doc/ Background info/ Fact Sheet available upon request
BONUS: I run a PR firm and have tons of great clients if you are looking for other podcast guests to interview in the B2B or medical space. Always happy to make recs for other guests!