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Kris Ruby is the CEO of Ruby Media Group, an award-winning Public Relations and social media marketing agency that helps companies leverage the power of content marketing to increase exposure. Ruby is a sought after digital strategist and consultant who delivers high-impact social media training programs for Executives.
Over the past decade, Ruby has consulted with small to large scale businesses including Equinox and IHG Hotels to name a few. Ruby has led the social media strategy for Fortune 500 Companies as well as private medical practices. She is a seasoned social media strategist with 15+ years building successful brands. Ruby creates strategic, creative, measurable targeted campaigns to achieve an organizations strategic business growth objectives.
She is a trusted media source and frequent on-air commentator on social media, tech trends and crisis communications. She frequently speaks on FOX News, CNBC, Good Morning America and countless other networks. Kristen is at the epicenter of the social media marketing world and speaks to associations leveraging social media to build a personal brand. She also presents social media workshops for CEO groups to empower business owners to utilize social tools for their networks.
Kristen was honored by Columbia University’s Business School to lead a social media workshop for its alumni organization and was chosen to speak on personal brand authenticity at Microsoft. Kristen graduated from Boston University’s College of Communication with a major in Public Relations. Kris was a columnist for The Observer and covers social media marketing and tech trends. She is also a founding member of The Young Entrepreneurs Council.
About Ruby Media Group
Ruby Media Group helps companies increase their exposure through leveraging social media and digital PR. RMG conducts a thorough deep dive into a companies brand identity, and then creates a digital footprint and comprehensive strategy to execute against.
Specialties include content creation, strategic planning, social media management, and digital public relations. RMG helps clients shine in the digital space by extracting their strengths, developing story ideas, and crafting compelling news angles to ensure journalists go to their clients first as story sources and thought leaders. Ruby Media Group creates strategic, creative, measurable targeted campaigns to achieve your organizations strategic business growth objectives.
What makes me a good match for your audience?
-Artificial Intelligence The Politics of Social Media & Big Tech. Alternative social media platforms have dominated the national conversation. Rival social media apps like Bluesky, Threads, Mastodon, and Post are all competing for consumer attention. But what does the digital diaspora mean for the future of social media? How brands need to adapt to the hyper-political digital environment.
-AI Censorship, The Future of Free Speech and National Security. AI systems can be weaponized to manipulate public opinion and perception of U.S. elections. From overfitting to poisoned language models and internal adversarial attacks, whoever controls the model controls the language. Learn what The Ruby Files revealed about the influence of large language models and the impact of natural language processing on the future of content governance.
-Deepfake AI, synthetic media manipulation and the 2024 U.S. election. How generative AI will fuel misinformation with AI-generated deepfake technology in the 2024 U.S. election and why most social media companies are not prepared to crack down on synthetic media generated by AI.
-NLP Warfare: AI can be used to generate synthetic yet realistic content to spread misinformation. But what happens when factual information is mislabeled as misinformation in a machine learning model? NLP warfare: the silent war you never knew existed, and its impact on eroding trust in democratic institutions.
-Big Tech Surveillance + Privacy. AI surveillance systems raise privacy concerns and risk erosion of civil liberties. How can brands protect their IP when machine learning models bypass existing intellectual property laws? Data scraping, IP theft, and LLM privacy concerns are new issues that have emerged as a result of generative AI technology. Learn how to protect your content marketing investment before it’s too late.
-AI Ethics snake oil. How AI ethicists and academic researchers hijacked large language models to implement public policy. Lack of transparency in AI models challenges accountability and national security. But even more troublesome is that AI esthetics pose an even more significant challenge to national security, especially when many researchers receive federally funded disinformation government grants. An inside look at the AI industrial complex and how to disassemble it.
-AI Nationalism & The Future of Digital Warfare. Why America needs to invest in AI systems to remain competitive against China and the rising risk of an AI arms race. The United States continues to fall behind as other countries invest in AI for military advantages. Learn what we need to do now to regain American leadership in AI.
-AI Regulations. Government officials state regulations are needed to prevent the malicious use of AI and protect critical infrastructure. The real danger to America is not the technology but the people who control the technology. How academic researchers misuse machine learning technology to implement policy recommendations. Because America has fallen behind in technical competency, those who do this can get away with it in plain sight.
-The Enterprise AI Race. A look at consumer trends in companies' adoption of new generative artificial intelligence tools and how enterprise organizations are leveraging technology to increase profitability. Why enhanced AI capabilities will become your competitive advantage. Understand the paradigm shift of generative AI in the business landscape and prepare for the fourth wave of AI. Those who do not use AI will be at a significant disadvantage. Learn how to prepare to remain competitive. Train or be trained
How can AI systems can be weaponized to manipulate public opinion or perception pertaining to the 2024 U.S. election?
If the U.S. falls behind the AI arms race to China, what is the risk to technological leadership on a global level?
How can AI systems be weaponized to manipulate public opinion?
How can bots be used for AI influence operations on social media platforms?
How can AI surveillance systems be used to monitor and influence public opinion and target individuals?
Why are AI weaponization tactics difficult to detect?
How can malicious use cases of AI threaten information integrity and public trust pertaining to the upcoming U.S. election?
What are some solutions to mitigate the risks of AI weaponization in content moderation in large language models?
How can companies defend against sophisticated AI-generated disinformation campaigns?
What are the dangers of domestic AI censorship?
I have been on national TV outlets more than 250+ times as a TV commentator discussing social media and tech trends. You can view all of my national TV media appearances here. You may have seen some of my previous segments on Fox News.
Click here to see some of my TV Segments https://www.krisruby.com/reel
Podcast Experience:
The Ron Coleman Experience: Twitter, Artificial Intelligence & Censorship
Inbound Success: How to use Public Relations with Inbound Marketing
Predictable B2B Success: How to drive marketing results with a PR plan
Focus is Your Friend: How to Know When You Shouldn't Hire a PR Firm
The Kingsley Grant Show: Corporate Social Responsibility PR & CEO Activism
Dr. Darian Podcast: PR for Doctors with Kris Ruby
Dr. D Podcast: Brand Activism & Cancel Culture with Kris Ruby
The Scope of Practice Podcast: How to Build Your Medical Practice with Public Relations and Media Exposure
Founders 365: Leveraging the Power of Content Marketing to Drive Business Results
Student to CEO: PR Strategist Kris Ruby on Entrepreneurship & PR
Not Another Marketing Podcast: A Media Outreach Masterclass with Kris Ruby
Creator Economy Network Podcast: Blockchain SEO, Crypto PR + DeFi Social Media.
Success Story Podcast: Building an Agency, Mastering Social Media & Getting PR
ARTIFICIAL INTELLIGENCE
Harvard Business Review: How Generative AI is Changing Creative Work
MRCTV: AI Censorships Final Frontier
Fox Business: AI Risks & Rewards
Fox News: Google Gemini using ‘invisible’ commands to define ‘toxicity’
SOCIAL MEDIA
CNN: Forget the influencers. Here come the Deinfluencers.
The Atlantic- The Instagram Aesthetic Is Over
ClearVoice Becoming an Influencer: A Look at the Emergence of an Influencer
914Inc. Magazine Your Social Media Playbook
Agora Pulse How to keep up with a million social media changes
Marketwatch This 23-year-old has made $120,000 buying and selling Instagram accounts
Fox Business Facebook expands to Today in News service to 6,000 cities
Fox News Facebook Allowed 'Death to America" advertising but censors US work rallies
Huffington Post: You Don't Always Have To Share A 'Hot Take' On Social Media
SOCIAL MEDIA & THE WORKPLACE
AskMen “11 Ways to Use Your Social Media Profiles to Land a Job”
Elite Daily Here's How To Use Social Media To Get A Job, Because It's Totally Possible
Brit & Co 5 Tips to Prevent Your Social Media Profiles from Sabotaging Your Job Search
Ladders Do Not Violate These 5 workplace social media rules
SOCIAL MEDIA: CLUBHOUSE
Social media spreads anti-Semitic and anti-Israeli sentiment
FORBES: Clubhouse Is The New Social Media App We All Need Right Now
Blitzmetrics Dennis Yu: Kris Ruby’s Clubhouse Advice for Entrepreneurs
Grit Daily: Clubhouse is a Haven for Self-Help Content, but With A Toxic Catch
FEATURE ARTICLES: KRIS RUBY (ENTREPRENEURSHIP)
NASDAQ: Face of Entrepreneurship
Idea Mensch Interview with Kris Ruby
WEWORK Branding Expert Kris Ruby on Sharing the Spotlight
Business Collective Meet Kris Ruby
Entrepreneur Magazine What a Dating Experiment Taught This Entrepreneur
Girl Boss Monday with Kris Ruby: An Interview with a PR Girlboss
Communicate Influence How CEO’s and Executives Should be Using Social Media
MUSE BY CLIO - Talent Spotlight- Kris Ruby
Starter Story: Entrepreneur Kris Ruby On Starting A Public Relations Agency
SOCIAL MEDIA & SOCIETY
CBS New York Social Media Users Clean up public spaces thanks to trashtag challenge
CBS NY Gender Reveals are so 5 minutes ago
The Hollywood Reporter: Selena Gomez Can’t Stop Quitting Instagram
BRAND ACTIVISM/ CANCEL CULTURE:
Fox News: As 'cancel culture' activism peaks, big tech and its algorithms quietly fuel the flames
PERSONAL BRANDING/ BRAND MARKETING:
Brand Yourself Ask the PR Expert: Why Doctors Need Personal Brands
Observer Roseanne’s Racist Tweets Rankle ABC, But Her Twitter Hiatus Won’t Last
ENTREPRENEUR: How to Build a Brand that Contributes to a Greater Cause
PUBLIC RELATIONS
PRWeek: These Brands Haven’t Tweeted in Years
Search Engine Journal How Lean Startups Can Maximize PR Opportunities
The Role of a Publicist in Journalism & How They Help Writers, Too (2 of 5)
Top 7 Etiquette Rules for Public Relations
Entrepreneur Kris Ruby On Starting A Public Relations Agency
CULTURAL TRENDS / LIFESTYLE:
Fox Business: ‘Momcations,’ the solo mom travel trend that is pushing the industry for change
Fox Business: Women’s workplace attire ditches pantsuit over a shifting job economy
Fox News Fashion: Kris Ruby's Outfit Chronicle
POLITICS:
INTERNATIONAL POLICY DIGEST: Trump is Banned on Most Social Media Platforms. Now What?
SOCIAL MEDIA & RELATIONSHIPS
NY Post Appearing happy on Facebook won’t help your break-up
Mashable Hey tech bros, we don't want your gimmicky dating apps
Zoosk The New Rules of Online Dating
PR CAREER ADVICE FOR STUDENTS:
10 tips to success on LinkedIn
10 tips to maximize your PR internship this summer
OP EDS
ADWEEK How to Survive a Brand Quarantine During COVID-19
BISNOW 10 Ways to Leverage Social Media in Commercial Real Estate
10 Ways You’re Sabotaging Your Chance of Media Success
YFS Magazine 5 Smart Ways PR Can Grow Online Brand Awareness
LOHUD: Why Cutting funding for journalists is the root cause of the fake news epidemic
COLUMNS
Observer Column Contributor 20+ columns on social media & PR
Feature Interviews in Print
Bedford Magazine - Ten Minutes with Kristen Ruby
Social Life Magazine- PR Powerhouse Ruby Media Group Expands to Wall Street
Print Mentions
In Touch Weekly- Stars Cash In- What The Bachelorette Earns on 1 Instagram Post
Lists/ Honorable Mentions/ Awards
Muse by Clio Awards: Spotlight
Women in PR "Publicist of the week"
IZEA Top Women in Digital Marketing
The Ruby Files cited in Congressional hearing on AI Censorship
NY Times: How Trump's Allies Are Winning the War Over Disinformation
TV/ Film:
Starred in BRAVO TV Show "Friends to Lovers"
Filmed Fox Nation documentary on social media murder case "Digital Shadows: Bryan Kohberger's Online Secrets"
Webinars
Nasdaq: Artificial Intelligence in Public Relations
MarketMuse: Public Relations and Content Marketing Masterclass
Brand Activism Westchester County Business Journal
BU COM Alumni How to Leverage Social Media to Develop a Personal Brand & Increase Media Exposure
SOCIAL MEDIA : Combined Total Reach: 52,490 Kris Ruby/ Ruby Media Group: Facebook Followed by 2,667 4,971 friends FB fan page (Kris Ruby) 3,800 FB business page (RMG) 5,446 X @sparklingruby Kris Ruby 61,000 RMG 1,202 LinkedIn 500+ connections 7,918 followers RMG 831 followers Instagram Kris Ruby 5,838 RMG 1,585